Wati vs Replypop 2026: Which Is Better for WhatsApp Business?
Wati is a WhatsApp messaging platform. Replypop is an AI sales agent that handles conversations. Here's an honest comparison to help you pick the right one.
Wati has built a solid WhatsApp platform. Broadcasts, team inbox, template messages, API access. If you need a tool to send WhatsApp messages at scale, Wati does that well.
Replypop is a different kind of tool. Instead of giving you a platform to manage messages, it gives you an AI sales agent that handles the conversations for you.
Here's an honest comparison so you can figure out which one actually fits your business.
Full disclosure: Replypop is us. We'll be straightforward about where Wati wins and where we think we do better.
Quick Verdict
| Replypop | Wati | |
|---|---|---|
| Starting price | Free ($0/month) | ~$49/month |
| Free plan | Yes (no expiration, no credit card) | No |
| Yes | Yes | |
| Instagram DMs | Yes | No |
| Facebook Messenger | Yes | No |
| AI conversations | AI that handles full conversations | Basic chatbot builder |
| Lead qualification | Yes | Limited |
| Broadcasts | No | Yes (strong) |
| Team inbox | Yes | Yes |
| API access | tRPC API | Yes (robust) |
| Entry packaging | Free plan + Pro | Paid plans only |
What Wati Does Well
Wati has been in the WhatsApp space for a while and they've earned their reputation. Let's give credit where it's due.
Broadcasts and Bulk Messaging
This is Wati's strength. If your business needs to send promotional messages to thousands of contacts on WhatsApp, Wati has the infrastructure for it. Template management, audience segmentation, delivery tracking. It's built for outbound messaging at scale.
Replypop doesn't do broadcasts. That's a deliberate choice. We focus on handling incoming conversations, not sending outbound campaigns.
Team Inbox for Large Teams
Wati's shared inbox is built for teams. Assignment rules, agent performance tracking, canned responses. If you have a support team of 10+ people managing WhatsApp conversations manually, Wati gives them good tools.
API and Integrations
Wati provides a straightforward API for sending messages, managing contacts, and integrating with your existing stack. If you're an engineering team that needs programmatic WhatsApp access, Wati's API is well-documented.
Established Platform
Wati has been around long enough that the platform is stable and the documentation is thorough. Enterprise customers tend to appreciate that.
What Replypop Does Differently
AI That Handles the Conversation
This is the fundamental difference. Wati gives you a flow builder where you design conversation paths. You map out "if customer says X, reply with Y." You build the decision tree. You maintain it.
Replypop's AI sales agent doesn't need a decision tree. A customer messages you on WhatsApp asking about your services. The agent understands the question, knows your business, answers naturally, qualifies the lead, and captures the right context for your team to close. You didn't build anything. You just connected your WhatsApp number.
With Wati, you're building the conversation logic. With Replypop, the AI has the conversation.
Built-In Lead Capture
Replypop is built to handle the messy top of funnel inside the chat. The AI sales agent can answer questions, collect customer details, qualify intent, and flag high-intent leads before they go cold.
Wati doesn't include that lead-handling layer out of the box. You'd usually build flows and integrations yourself, which is where a lot of smaller teams lose momentum.
Multi-Channel from Day One
Wati is WhatsApp-only. That's fine if WhatsApp is your only channel, but many businesses also get messages on Instagram and Facebook Messenger.
Replypop handles WhatsApp, Instagram DMs, and Facebook Messenger from one inbox. The same AI handles conversations on all three channels.
A Free Plan That Actually Works
Replypop's free plan is free. Not a trial. Not 7 days. Free, with no expiration and no credit card required. You get 5 monthly credits to test real AI-led conversations across all channels including WhatsApp.
Wati doesn't offer a free plan. Their pricing starts around $49/month.
Pricing Comparison
| Plan | Replypop | Wati |
|---|---|---|
| Free | Free: $0/mo with 5 monthly credits | None |
| Paid | Pro: $29/mo for full AI lead capture and qualification | ~$49/mo |
Wati also charges per conversation on top of the subscription. WhatsApp itself charges businesses per conversation (this applies to both platforms), but Wati adds their own markup on some plans.
Replypop uses a credit system. One credit equals one 24-hour conversation session. All messages within that 24-hour window are covered by a single credit. No per-message charges.
The Core Difference: Tools vs Intelligence
Here's the simplest way to think about it.
Wati gives you tools to send messages. You decide what to send, when to send it, and how to respond. The platform executes what you've configured.
Replypop gives you an AI sales agent that handles the conversation. The agent understands context, answers questions about your business, qualifies the lead, and captures next-step intent. You focus on running your business.
If you want control over every message and every conversation path, Wati gives you that control. If you'd rather have AI figure out the right response and handle the qualification work for you, that's what Replypop does.
Neither approach is objectively better. They solve different problems for different businesses.
Feature-by-Feature Comparison
| Feature | Replypop | Wati |
|---|---|---|
| WhatsApp Business API | Yes | Yes |
| Flow builder | Not needed (AI handles conversations) | Yes (you build conversation paths) |
| Broadcasts | No | Yes (strong) |
| Template messages | Yes | Yes |
| Team inbox | Yes | Yes |
| AI conversations | Full AI with business context | Basic (rule-based + limited AI) |
| Lead capture / qualification | Built-in | Via flows / integrations |
| Instagram DMs | Yes | No |
| Facebook Messenger | Yes | No |
| Payment collection | Built-in (Stripe) | Via integrations |
| Analytics | Conversation + lead analytics | Messaging analytics |
| API | tRPC API | REST API |
Choose Wati If
- Broadcasts are critical to your business. If you send promotional WhatsApp messages to large contact lists regularly, Wati is purpose-built for this.
- You have a large support team. Wati's agent management, routing rules, and performance tracking are built for teams that handle hundreds of conversations manually per day.
- You want API-first access. If your engineering team needs to programmatically send and receive WhatsApp messages, Wati's API is mature and well-documented.
- You're an enterprise with complex requirements. Custom workflows, compliance needs, SLAs. Wati has the infrastructure.
Choose Replypop If
- You're a service business. Salons, clinics, fitness studios, spas. If customers message you before they ever reach your booking link, Replypop's AI sales agent handles that conversation naturally.
- You want AI that actually handles conversations. Not a chatbot you have to program. An AI sales agent that understands your business and talks to your customers.
- You need multi-channel. WhatsApp, Instagram, Messenger. One inbox, one AI.
- You're budget-conscious. A free plan to start, $29/month when you're ready for AI credits, and first-month discounts on every paid plan.
- You don't want to build conversation flows. If designing decision trees and maintaining chatbot logic sounds like work you'd rather not do, Replypop's AI sales agent removes that entirely.
Bottom Line
Wati is a good WhatsApp messaging platform with strong broadcast capabilities and enterprise features. If outbound messaging is your primary use case, it's a solid choice.
Replypop is for businesses where customers message you and you want AI to handle those conversations intelligently, including answering questions, qualifying leads, and moving serious prospects to the next step.
Different tools for different problems.
If you're not sure which fits, try Replypop's free plan first. You can always add Wati later if you find you need broadcast capabilities.
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Questions or feedback? Reach out anytime